How to Use Instagram Stories for Business Growth
1.Why Use Instagram Stories for Business
Extremely Interactive: The stories are interactive, engaging, and disappears in 24 hours hence immediately activates action.
Organic Reach: Stories appear at the very top of a follower’s feed.
Business Features: Swipe-up links (for accounts that qualify), shopping tags, polls, and call-to-action buttons.
Live Connection: Connect with people in a native, real-time way.
Pro Tip: Use Instagram Insights to measure impressions, reach, and taps.
2.How to Set Up Instagram Stories for Business
You must have a business profile.
Stories
Tap profile icon or swipe right from the feed of Instagram app home screen
Share any picture, video, or graph
Reach and invite people with features of a sticker, text, filter, interactivity, and so many others
Request an action with posting action call to make them “Swipe up,” “Tap to read more,” or “DM Us.”
3.Innovative Methods to Grow Business by means of Instagram Story
3.1 Inside View of Working
Humanize your business, and put out your day-to-day operations, team spotlight or product creation.
Take over the office or give the BTS of events
3.2 New Products/Deals
Introduce products by introducing sales, secret deals with stories attached. Can be “Swipe up to get 20% discount today only”
3.3 Reaching The Masses Through Interactive Stickers
Surveys. Poll followers to vote which out of two products is needed by them.
Q/A : Answer questions straight in for customers.
Quizzes: Fun trivia about your brand.
Sliders: Smile sliders for activities.
3.4 Instagram Story Ads
Connect with the target audience right away.
Story Ads Tips
Bold images and few words
Add a CTA button: “Shop Now” or “Learn More.”
3.5 Testimonials and UGC Stories
Show the testimonial by posting happy customers’ photos or videos as proof
Stories of happy customers that mention your brand name.
3.6 Stories for Tutorials and How-To’s
Share step-by-step guides, DIY content, or quick product demos
“How to Style Our New Summer Collection.”
3.7 Host Giveaways or Contests
Host contests for sometime to buzz and gain new followers
CTA: “Share this Story and Tag Us to Enter!”
3.8 Share Live Events and Takeovers
Cover live events with your stories or take over an influencer on your account
4 . Four Ways to Get Your Instagram Stories Popping
4.1 Good Images and Videos
Make good use of great photos, videos, or graphics from Canva
V Tip: Vertical content 1080 x 1920
4.2 Brand Assets
Utilize the same fonts, color scheme and logos in your Stories
The voice and feel of the brand comes through in character
4.3 Use Hash Tags and Location Tags
Hash Tags and geotags make the content discoverable
Examples: #SmallBusinessSaturday or geotag a location.
4.4 Clearly Calls them to an Action
Engage them to swipe up reply or view your profile.
Example: “DM us for more info!”
4.5 Post Often and Regularly
Post your stories a number of times a week so that the followers can see them at any time of their convenience.
5.Monitoring How Instagram Stories Do
Analyze with the help of Instagram Insights
Reach: Who has viewed your Instagram Story?
Impressions: Have users opened your Story?
Replies and Taps: Individuals who responded to your Stories or tapped links.
Exits: People who dropped the watching of your Stories.
Use this analytics to more performing content
6.Instagram Stories Highlights: Make Your Content Live
Feature the best stories right within your profile
Organize them:
Customer testimonials
How to tutorials
Product demos
Frequently Asked Questions’
8.What Not to Do
Overpost, flood feed.
Aesthetics, lesser.
Not Leverage Call-to-Actions.
No Monitoring and updating in data.